KRISTINA KON


Brand strategist 

Creative curator



Cases


I transform complex ideas into clear, emotionally compelling brands’ narratives that serve design and business strategy.



My contribution is
a brand longevity 
on the market.


I don’t guess.
I observe, sense, and select the one key that opens the right doorwhether it’s a brand’s voice, positioning, or creative concept development.


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Services


* Supported by a background in sociology and a lifelong passion for art I’m going deep down to the roots of the problem to connect the right dots.


I uncover the precise insight that unlocks meaning and clarity — the kind that defines brand storytelling and sets the right strategy in motion.












Brand Strategy                              


brand audit

market & context research

competitors analysis

target audience study

brand positioning & values
brand 
mission
value proposition & tone-of-voice


Creative Concept Development


semiotic/brand attributes analysis

look & feel development

visual language & storytelling

communication strategy

creative direction


Brand consultancy

 & Creative partnership

project managment
client communication
brand & communication strategy